Large businesses have always been the major market players in utilizing big data technology to gain informative insights and competitive advantage, whereas small businesses prefer to work the outdated data and common knowledge as their prime decision-making keys. So, does it specify that big data is suitable for large businesses only? OR Does it have some scope in small businesses as well? The answer is YES, big data imparts a lot of scope for small market holders as well. In fact, many smal [...]

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In the current scenario,  IT sector is facing tremendous changes, and demand for better reliability, availability, and stability of IT products has increased drastically. To stay in the market, your system should be good enough to withstand complex business processes. Due to increased business demands, a good speed and agility has become one of the important factors for meeting the business goals. Therefore, you just can’t rely on traditional testing methods and tools to gain a competitive e [...]

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It would be no surprise that businesses from every line are making the best use of technology to make their processes better and better. From retail to healthcare to travel to sports, no field is untouched!Professionals from all areas are optimizing the most revolutionary technological output, i.e. DATA in the best possible way!One of the business aspects for which the technology is widely used is Competitive Intelligence. CI, although, had been into existence since the very historic days, yet w [...]

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Your business is being talked about over different online platforms. These talks may be positive, negative, neutral or your customers might be having a query. Irrespective of why you are being mentioned over the web, social media platforms give you the opportunity to track, listen and get involved in these conversations.  These days, organizations across every industry are employing social media monitoring to gain unique insights about their competitors, customers and other industry influencers [...]

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In the span of a few years, the business climate has completely changed. Social media monitoring, which was once used just for communication, is now being leveraged by almost every organization to identify, measure and retain their good image among their target markets. But now, as the phenomenon is gaining popularity, every organizational department is realizing the benefits of using it for better planning and decision-making. The External Communications:Improved Sales & Marketing Efforts: In [...]

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Ever gave it a thought, that how we, as individual beings, get all the latest news and information from? Probably, credit goes to all the social media sources that keep is updated all the time. From checking Twitter to scrolling through the Facebook timelines, that’s our own news-daily on the go!This needs no mention that the era of newspaper is replaced by that of smartphones, tablets or laptops as the next dailies. This is true for every field and scenario, be it keeping track of latest tren [...]

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“Staying on top of the media coverage is extremely important - but in times of     crisis it becomes more critical than ever.”Crisis communication is considered as an important aspect of most PR roles. But the research on crisis communication is difficult to come by as we don’t know the impact that customer perception may have on our business. Thus, without a right strategy in place, crises can actually devastate your brand. But when every crisis presents a new challenge, how can you be [...]

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“You’ve got everything to take the world in your stride!!”Women around the world have been breaking the monotony whether by challenging the stereotypes or encouraging substantive dialogue to raise awareness and make it a better society. This year has been great for women around the world and is painted with all their success stories!This International Women’s Day, we’re celebrating the power of women- their strength, their achievements and how they are changing the world!We are proud t [...]

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Listening to your consumer’s voice on social media is fast becoming a great strategic imperative. Media analysts and various communication professionals are always under a constant pressure to produce results. This has resulted in an urgent need to utilize a media monitoring tool so that the overwhelming amount of data dealt with on a daily basis can be efficiently handled and interacted with. While some rely on free solutions, organizations with larger social media footprints usually [...]

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Needless to say, its Big Data everywhere. The buzzword is in limelight for quite some time now and is giving out unbelievable opportunities to the business companies and organizations that are striving to find solutions and ways to simplify complicated problems.Big Data holds immense potential to do wonders for the world. Let’s take India’ example, India is undertaking a project that will help create detailed, accurate and verifiable national records of all its 1.25 billion citizens [...]

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