With continuously advancing technology, B2B companies are on constant quest to revamp their revenue-generating marketing and sales efforts. Marketing automation is an approach that has transformed the marketing landscape for B2B companies whether it is lead generation or new business development. According to recent studies, the companies that have adopted Marketing Automation did witness significant increase in their sales. Salesforce CRM is one such platform that offers multiple marketing aut [...]

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Artificial Intelligence (AI) is a game changing technology outperforming every cognitive task that humans can do like playing chess and solving equations. With the integration of AI, Salesforce Einstein is helping businesses automate their operations and drive efficiency. Salesforce Einstein draws necessary customer insights from past interactions and customer behavior data. Empowered with features like smart data discovery, predictive analysis, machine learning and natural language processing, [...]

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In today’s hyper-connected world, as customer relationship management is becoming more data-driven, the role of artificial intelligence has grown and become more important. Using predictive analysis, several necessary insights can be drawn from immense customer data that reveal the future needs of customer thereby enhancing sales to a great extent. Salesforce Einstein, an artificial intelligence based tool is designed to leverage customer relationship management data to help organizations dis [...]

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India’s 1st ever community driven event Jaipur Dev Fest for Salesforce Enthusiasts is being hosted and held at Jaipur on April 1, 2017. A3logics is excited to attend the grand celebration. There will be a lot of discussion with the star-studded line up of speakers, high quality sessions from Salesforce, MVPs, Group Leaders, Women in Tech Leaders and several more. Salesforce CRM has brought in revolutionary transformation in making organizations successful irrespective of their sizes. As a Sa [...]

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It has been more than a decade since Amazon Web Services entered the Infrastructure as a Service (IaaS) Cloud Computing market and is still the LEADER. Over this decade, business paradigms have shifted from just looking out for a cost-effective infrastructure to the one that comes with business agility and advanced offerings. As cloud computing has become the fundamental component for IT architectures, AWS leads the market with tremendous value it adds to the client business. Even Gartner plac [...]

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 “Turkey dinners, candied yams, cranberries, pumpkin pie, mashed potatoes, stuffing and family gatherings—‘Thanksgiving Day’ is a day full of festivities and their mere presence just heighten the celebration mood of giving thanks.” But before getting dipped into the festive mood and sharing time with family and friends over sugary delights and signature Thanksgiving dinner feast, let’s not forget the primary element of the day- ‘GRATITUDE’. It is certainly a good time reminding [...]

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The brightest and most delightful festival of the year is here and A3logics shone bright in its glory! Employees looked their best in traditional attires and celebrated the event with full enthusiasm. All men were dressed in different ethnic wears including colored kurtas, dhotis ‘n’ turbans (yes you read it right!), while the ladies looked beautiful in their Indian wears! The day kicked off with the traditional Rangoli-making Competition where all teams participated in full spirit and exhi [...]

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With the addition of 23,200 jobs by the staffing firms in September, the year-to-year growth in staffing jobs is clearly evident and the numbers are really encouraging! But, despite of the astonishing figures with close to 6 million job openings, it has become really difficult for U.S. businesses to fill these openings due to skills gap challenges and talent shortage. Thus, it is high time when businesses need to understand that to proactively respond to the dynamic business ecosystem and stay [...]

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Marketing in today’s dynamics has shaped a different form and business culture with new innovations and changes taking place every single day. Nowadays, the consumers have wider channels and platforms to share their feedbacks and look out for options and alternatives. The competition is no more limited to the print media and billboards, and giving priority to personalized advertising and customer experience is no more an option, it’s a NECESSITY! But, even after the technology has made the [...]

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Gartner estimated, by 2020, there will be 25 billion smart devices that will transmit the data to us, to cloud and among themselves. Means, there will be tens of billions of data-spouting devices connected to the internet! Internet of Things (IoT), referred as the -Next Industrial Revolution, is already changing how people live, think and work. The dynamic shift it is bringing in how businesses, government and consumers interact with the physical world is phenomenal! Following the trend, CRM p [...]

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