Finally, Supreme Court announced its decision on King v. Burwell case. The ruling came out in favor of ObamaCare confirming that individuals who purchased their insurance from the Federal Health Insurance Marketplaces can keep the premium tax credits with them. The decision is the second huge win for the administration and by upholding the nationwide tax subsidies; the health insurance of millions of Americans have been preserved. The judgment confirmed that the subsidies that are being [...]

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A new product launch is often the only biggest expense that a marketer bear each year – and be being social, they could be doing A LOT more which will improve the success of that new product or service. In the age of social media, marketers don’t possess the luxury of adjusting once they commence a launch sequence. People and competitors are extremely quick to exaggerate any brand’s mistakes on social media that might seem small errors but can put an adverse effect on the launch before th [...]

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Switching EDI Provider can appear to be a tricky process for many organizations as they have a common concern on how to move all the confidential data to a new service without disrupting the on-going business processes? We’ve tried answering some of the common questions which come in mind when organizations decide to discard their existing EDI provider and move to an advanced service. Q1: Can I switch my EDI provider completely at one shot? Ans. Although, for providers, this is a routine ta [...]

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Having more data doesn’t mean you have more insights and information to make your ventures successful! Media monitoring platform has been drastically modifying the ways businesses approach market analysis and build consumer relationships. This means less speculations and guessing work in knowing what’s happening and how the business is being impacted. This evolution is quite challenging too as the way brands operate, interact with customers and make decisions, has changed to a large extent.

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Switching EDI provider is one of the most daunting tasks for almost every organization Major concern being  disruption of the electronic order to operational cycles that might affect tie ups with large clients and the revenues involved. Moreover, companies don’t think of shifting their EDI provider until it is providing them the basic functionalities and their routine work is going on in a smooth manner. Although, constraints like cost burdens or other unavoidable issues force companies to lo [...]

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For marketers, a considerable amount of time is spent looking at and studying the analytics. Much of the analytics depends on a brand’s prior performance. People analyze what has happened, determine why it happened and then accordingly adjust the findings. So what else we can find here? Well, there’s always a chance to predict the future. Yeah, that’s right. Predictive sentiment analytics are definitely getting attention. A recent study by Software Advice on the role of online reviews i [...]

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No matter how great your website looks on a PC, real status is revealed when you check it on mobile devices. For years, businesses have been recommended to support and take mobile responsiveness into consideration for their website design. Though, majority of businesses have been procrastinating the matter all this time, but now it’s high time to get on toes to get this done. With the latest announcements made by Google on changing mobile-search algorithms and incorporating a website’s mobil [...]

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Right from the outset, Affordable Care Act has faced many controversies and a lot has been said about it. Despite of all the promotion (largely negative), one indisputable fact about it is that, over the past five years, health care costs for employers are stabilizing. This fact has been supported by a latest study conducted by ADP Research Institute. The study was performed on health benefits data of past five years from US-based companies having more than 1000 employees. According to the stud [...]

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Sailing successfully in the high and low tides of today’s competitive marketplace, requires determining the customer satisfaction level and analyzing the ways to stay at the top. Companies are increasingly adopting the trend of using media monitoring in order to enhance their customer service or to reshape their public image. Along with helping companies to offer distinguished customer service, it also helps in gaining customer’s observance. Hence, to successfully gauge the campaigning succ [...]

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Since the launch of Affordable Care Act in 2010, there have been a lot of speculations regarding its success and failures. Continuously compelling the employers to provide health care benefits to their employees, this act has completed its five years but still there are employers who keep on trying to figure out the correct way to abide by all ACA mandates. How does ACA affect the staffing industry? When the ACA came into effect, staffing companies were the one to recognize its impact on the [...]

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