Evaluating Brand Recognition & Market Presence Using Data Analytics

ABOUT THE CLIENT

The Client is one of the world’s largest publicly traded international Oil and Gas Company. They hold an industry-leading inventory of global oil and gas resources. They are one of the world’s largest refiner and marketer of petroleum products, and their chemical company ranks on top 5 charts. They apply science and innovation to find better, safer and cleaner ways to deliver the energy the world needs.

BUSINESS CHALLENGE

The client is one of the top Petro-chemical giants and is experiencing numerous challenges related to sustained growth. One such challenge was to assess the impact of Social media on public perception towards the client.

Our client needed to find a way to make more informed decisions on formulating market strategies. A3 helped develop and implement a process to:

  • Define a process for sentiment analysis
  • Perform demographic distribution of the analysis
  • Measure effectiveness of current marketing campaigns
  • Compare various competitors on social media

MAJOR TECHNOLOGY

  • In-house built Crawler  
  • Lucene
  • Solr
  • Hadoop
  • Gnip     

THE SOLUTION

Our specialized engineering team with background in Big Data & NLP came up with an effective technology solution to address the identified challenges and convert these challenges into discrete, actionable processes that yielded a number of analytics to help in decision making. Data sets were provided in graphical format

 Sentiment Analysis: The A3 team churned data collected from web and social media to measure neutral, positive and negative sentiments across various geographic locations. The team then analyzed the data for the months of February and March to show the trend of sentiments.

Share of Voice – Market Presence: The A3 team also processed near real time data to generate market presence statistics through different social media platforms and tracked results over the time. This helped the client to make informed decisions on how to improve their market presence.

ABOUT A3LOGICS

Since 2003, A3logics has gained a reputation for delivering time critical solutions and continuously evolving through innovative delivery methods. We have a dedicated team of high-quality professionals who constantly work with diverse industrial players in varied sectors like biometrics, education, banking, media monitoring, retail, shipping, logistics etc.

 

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